Case Study: Assessing rep access within high decile physicians

Nearly every pharmaceutical sales and marketing organization shares the following belief: past script volume is a very good predictor of...

Pulmonary arterial hypertension (PAH) is a serious condition caused by a rise in blood pressure due to thickening and loss...

Recent publications, most notably the 2015 AccessMonitor survey, suggest that prescriber access has steadily fallen since 2008 and currently sits under 50% (See figure below, Source:...