ParaGard 2014 report

ParaGard 2014 report
ParaGard 2014 report
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    ParaGard 2014 U.S. PROMOTIONAL AUDIT REPORT

    Published July 2015 • 20 Pages

    The 5 Key Questions Addressed by this Report:

    • How many physicians were reached by ParaGard through personal promotion in 2014 and how does this compare to its peer set in the Contraception market?
    • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
    • How does Teva’s depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology and Family Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
    • How often are physicians receiving paid meals for ParaGard throughout the year (e.g., monthly, quarterly, annually)?
    • Who were the most detailed prescribers and top paid speakers/consultants for ParaGard in 2014?

    Data Sources and Methodology:

    • MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 30 months of longitudinal data is available – covering payments to more than 800,000 U.S. healthcare professionals.
    • Over 2,800 paid interactions across 2,200 physicians made on behalf of ParaGard were carefully examined to support our analysis. In addition, interaction data from 6 peer products (e.g. Lo Loestrin Fe, Minastrin 24 Fe, Mirena, Nexplanon, Nuvaring, and Skyla) was leveraged to provide benchmarking and market insights.