Makena 2017 report

Makena 2017 report
Makena 2017 report
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    Makena 2017 U.S. PROMOTIONAL AUDIT REPORT

    Published July 2018 • 15 Pages

    The 5 Key Questions Addressed by this Report:

    • How many physicians were reached by Makena through reportable promotional activity in 2017 to drive use within the Premature Labor market?
    • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
    • How does AMAG’s depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology) and how does this compare to the overall set of rep-accessible physicians?
    • How often are physicians receiving paid meals for Makena throughout the year (e.g., monthly, quarterly, annually)?
    • Who were the most frequent meal recipients and top paid speakers for Makena in 2017?

    Data Sources and Methodology:

    • MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available – covering payments to more than 900,000 U.S. healthcare professionals.
    • Over 11,300 paid interactions across 200 physicians made on behalf of Makena were carefully examined to support our analysis.