Data

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We provide access to curated physician activity data sets, delivered through our secure web-based dashboards. Opinion Leader DTL enables insight into leading investigators and market influencers, while Prescriber DTL provides a comprehensive view of promotional activity and spend within a target market.  Both products are carefully designed to integrate seamlessly with industry standard CRM software and master customer data.

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Data Products

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Opinion Leader DTL

Comprehensive view of national, regional, and community opinion leaders within a target market

Identify and characterize leading clinical investigators and market experts within a specific disease area.  Understand areas of experience/expertise and relationships with marketed products & pipeline agents.

Applications include:

  • Clinical trial site and investigator mapping
  • Opinion leader identification
  • Influence and brand relationship profiling

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Prescriber DTL

Comprehensive view of physician accessibility and promotional activity within a target market

Identify the universe of accessible physicians within a specific market.  Characterize ongoing promotional efforts among high-value prescribers and benchmark competitor activity over time.

Applications include:

  • Launch benchmarking
  • Physician accessibility and field force coverage gap assessment
  • Marketing mix and promotional spend analysis

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