Reports

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Our annual audits provide promotional benchmarking based on company-reported transparency data.  Each report contains a set of market-level and product-specific insights, as highlighted below.  Reports are available for more than 500 marketed brands.

Search by company (e.g., “Merck”), product (e.g., “Januvia”), indication (e.g., “Diabetes”), or specialty area (e.g., “Endocrinology”)

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Report Content Highlights

The following charts and tables are included in each product report

reports

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Annual Promotional Reach

Compare the commercial footprint of a product to its relevant peer set (inclusive of all U.S. physicians reached through personal promotion and field force activity):
  • Total number of physicians
  • Target specialties
  • Market leaders
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Longitudinal Trends

Gain insight into week-by-week activity for the product of interest (inclusive of meals, eduction, travel, speaking, and consulting):
  • Interaction mix
  • Interaction frequency
  • Key event/launch sequencing
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Spend and Fair Market Value

Quantify value of payments for the product of interest and compare to its peer set across the following metrics:
  • 25th Percentile
  • 50th Percentile
  • 75th Percentile
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Prescriber Access Dynamics

Assess level of prescriber access for the product of interest and compare to its peer set as well as the overall market across the following dimensions:
  • Physician Specialty
  • Geography
  • Time
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Key Individuals

Review ranked lists of product-specific opinion leaders (e.g., consultants and speakers) and target prescribers (up to 30 in each category):
  • Name
  • Specialty
  • Location
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